02604nam a2200409Ia 4500 991107278048006196 20251124123745.0 m o d cr ||||||||||| 230426s2023 enk o 001 0 eng 9781350299436 10.5040/9781350299450 doi (CKB)5860000000311105 (NjHacI)995860000000311105 (OCoLC)1377668246 (UkLoBP)BP9781350299450BC (MiAaPQ)EBC30789663 (Au-PeEL)EBL30789663 (Perlego)4173625 (EXLCZ)995860000000311105 UkLoBP eng rda UkLoBP English TP983 .K373 2023 Karchin, Lindsay, 25470 Cosmetics Marketing : Strategy and Innovation in the Beauty Industry / Lindsay Karchin and Delphine Horvath. First edtion London : Bloomsbury Visual Arts, 2023. London : Bloomsbury Publishing (UK), 2023. viii, 195 pages : illustrations Includes bibliographical references and index. A Brief History of Makeup — Understanding the Cosmetics Market — Strategies in Cosmetics Marketing — Innovation and Evolution — Planning a Beauty Career — Makeup Theory and Approaches. Discover the tools required to pursue your career in cosmetics marketing. Through an in-depth analysis of this fast-growing and complex industry, Cosmetics Marketing: Strategy and Innovation in the Beauty Industry provides thought-provoking, industry-led exercises and case studies to demonstrate the role of aesthetics, authentic communication, emerging technologies, cultural trends, and the measurement of marketing efforts. There are also practical, beautifully illustrated resources for entering the field, exercises for boosting creativity, preparations for interviews, as well as an overview of the beauty products and theory used by makeup artists and product developers. With a focus on the evolution of the industry and its social responsibilities in terms of inclusivity and sustainability, this is a core text for cosmetics courses in marketing and business at the undergraduate and graduate levels. Cosmetics Marketing is the ultimate guide to this powerful, multi-billion dollar global industry and will influence and support the next generation of leaders in beauty. Cosmetics Marketing. Fashion & beauty industries 25472 Horvath, Delphine, author. 25473 lcc 0 0 lcc 0 0 TBS TBS 2025-11-24 1 TP983 KAR B05612 2026-03-19 2026-02-04 1 2025-11-24 1 4750 4750