04322nam a2200457Ia 4500 991107066981006196 20250828092013.0 m o d cr#cn||||||||| 210211s2021 enka o 001 0 eng d 9781350092860 9781350092877 9781350092891 9781350092884 10.5040/9781350092891 doi (CKB)4100000011726050 (OCoLC)1238133711 (CaBNVSL)9781350092891 (MiAaPQ)EBC6458983 (OCoLC)1302699439 (CaBNVSL)BP9781350092891BC (Perlego)2106882 (EXLCZ)994100000011726050 UkLoBP eng rda UkLoBP UkLoBP English HF5415.165 .S33 2021 Schaefer, Kate, author. 25474 Swipe, scan, shop : interactive visual merchandising / by Kate Schaefer. First edition. London. England : Bloomsbury Publishing, 2021. 194 pages : color illustrations Includes bibliographical references (pages 182-186) and index. What is Visual Merchandising? — Overview of VM — What it includes — Why it is used (Commerciality) — How visual merchandising has progressed — The History and Evolution of Visual Merchandising — History of visual merchandising — Evolution of visual merchandising and display — Incorporating digital technologies — Successes and Challenges: Translating the "See Now, Buy Now" to the sales floor — Company Spotlight: Sephora — Visual Merchandising and Omnichannel Retail — Enhancing the online shopping experience — Social Media and visual merchandising — Using mobile devices (Introduce beacon technologies, interactive displays) — Mass Customization — Company Spotlight: Ted Baker and Google — Store Planning and Design — What is store planning? — Square Footage vs. Selling Space — Materials — Furniture — Software programs/CAD programs — Tradeshows (i.e. GlobalShop) — Company Spotlight: Visual Retailing (MockShop) or Retail Smart — Store Interiors — Experiential retail — Sensory merchandising — Sustainability in visual merchandising — Heat Mapping (Data Analytics) — Dwell Time (Data Analytics) — Company Spotlight: Amazon (AmazonGo) — Mannequins and Forms — Communicating through mannequins and forms — The future of mannequins and forms — Company Spotlight: Iconome — Exterior and Window Displays — Interactive Displays: Who, What, Why — Infrared Sensors — Facial Recognition — Virtual Reality — Augmented Reality — Mobile Commerce — Social Media/Mass Customization — Conclusion — What Might We Expect as the Future of VM? "Successful fashion merchandising, branding, and communication start with satisfyingly sensory and interactive shopping experiences. With Kate Schaefer's beautifully illustrated and practical book, learn how retailers create these experiences to connect with shoppers, enhance the retail experience, and achieve brand loyalty. With company highlights from brands such as Amazon Go, FIT:MATCH and Sephora, Swipe, Scan, Shop shows how fashion retailers are embracing the omnichannel retail experience, by using virtual and augmented reality, beacon technologies, and facial recognition, among other techniques. As shoppers become more dependent on digital devices as part of their shopping experience, visual merchandisers are adapting by incorporating mobile tech to tell a story, alert shoppers of product locations and inventory levels, and allow for the customization of products and sharing with friends. With a companion website that includes resources and links to further information and videos discussed in the book, this practical guide shows how to inform, entice, and engage customers by incorporating social technology throughout the shopping experience"-- Provided by publisher. Merchandising 986 Shopping Technological innovations. Display of merchandise. 25475 Fashion, Fashion Business and Management 25476 Marcketti, Sara B, author. 25477 lcc 0 0 lcc 0 0 TBS TBS 2025-10-01 0 HF5415.165 SCH B07610 2025-10-01 1 2025-10-01 1 4751 4751