02413cam a2200289 i 4500 991107471919706196 20260121103752.0 240721t20252025enka b 001 0 eng d 9781836084570 paperback (OCoLC)1446794184 (OCoLC)on1446794184 YDX eng rda YDX OCLCO BDX YDX English HD53 .T76 2025 Trompenaars, Alfons, author. 25487 New approaches to creating a culture of innovation / by Fons Trompenaars and Peter Woolliams. First edition. United Kingdom : Emerald Publishing, 2025. ix, 93 pages ; 23 cm. The new business culture series Includes bibliographical references and index. In an era marked by the dominance of a few corporate giants, and the ease of replicating ideas at minimal costs, the imperative for organisations of all sizes to continually innovate has become paramount. Faced with this reality, CEOs increasingly perceive innovation as the key to fostering organic growth and enhancing brand equity. Rather than confining innovation to product or process development, business leaders are pivoting towards innovative business model differentiation as a cornerstone of success. New Approaches to Creating a Culture of Innovation offers fascinating insights into how companies can embrace innovation and make it work for them at both a personal and company level. Drawing on extensive market research, business gurus Fons Trompenaars and Peter Woolliams outline effective innovation strategies that can be implemented at scale. This original work will appeal to specialists in all areas of management and leadership, HR professionals giving support to the development of individuals and teams, leaders involved in changing their corporate culture, employees wanting to exert their creativity, and business studies students at both undergraduate and MBA levels. Purchase of this book includes exclusive access to app-based content, enabling readers to explore the application of specific concepts in further detail. Creative ability in business 4129 Business enterprises Technological innovations 3387 Woolliams, Peter, author. https://id.oclc.org/worldcat/entity/E39PCjxJqwKvFfRG8fk7xwyG9C 25488 lcc 0 0 lcc 0 0 TBS TBS 2025-06-17 0 HD53 TRO B05833 2025-06-17 1 2025-06-17 1 4757 4757