02616nam a2200361 i 4500001001400000003000700014005001700021006001900038007000600057008004100063010001700104020001800121040003100139041000800170042000800178050002100186245003800207246003900245246001900284246005800303246004100361260006700402300004400469490003100513500002000544505070000564520083501264650003302099650002202132650004102154650004202195650001702237ssj0001083062WaSeSS20250618094220.0m        d        cr  n121128s2013    maua    s     001 0 eng d  a  2012045970  a9781422189856  aDLCbengcDLCdDLCdWaSeSS  aeng  apcc00aHD53b.H394 201300aHBR's 10 must reads on innovation  aHBR's ten must reads on innovation  aOn innnovation  aHarvard Business Review's 10 must reads on innovation  aHarvard business review. Selections.  aBoston, Massachusetts :bHarvard Business Review Press,c2013.  av, 179 pages :billustrations ;c21 cm.  aHBR's 10 must reads series  aIncludes index.  aThe innovation catalysts / Roger L. Martin — Stop the innovation wars / Vijay Govindarajam and Chris Trimble — How GE in disrupting itself / Jeffrey R. Immelt, Vijay Govindarajam and Chris Trimble — The customer-centered innovation map / Lance A. Bettencourt and Anthony W. Ulwick — Is it real? Can we win? Is it worth doing? / George S. Day — Six myths of product development / Stefan Thomke and Donald Reinertsen — Innovation: the classic traps / Rosabeth Moss Kanter — Discovery-driven planning / Rita Gunther McGrath and Ian C. MacMillan — The discipline of innovation / Peter F. Drucker — Innovation killers / Clayton M. Christensen, Stephen P. Kaufman, and Willy C. Shih.  aTo innovate profitably, you need more than just creativity. Do you have what it takes?

If you read nothing else on inspiring and executing innovation, read these 10 articles. We’ve combed through hundreds of articles in the Harvard Business Review archive and selected the most important ones to help you innovate effectively.

Leading experts such as Clayton Christensen, Peter Drucker, and Rosabeth Moss Kanter provide the insights and advice you need to: 
Decide which ideas are worth pursuing; 
Innovate through the front lines―not just from the top; 
Adapt innovations from the developing world to wealthier markets; 
Tweak new ventures along the way using discovery-driven planning; 
Tailor your efforts to meet customers’ most pressing needs; 
Avoid classic pitfalls such as stifling innovation with rigid processes. 0aCreative ability in business 0aCreative thinking 0aDiffusion of innovationsxManagement 0aTechnological innovationsxManagement 0aNew products