02704nam a2200385 i 4500 ssj0001083062 WaSeSS 20250618094220.0 m d cr n 121128s2013 maua s 001 0 eng d 2012045970 9781422189856 DLC eng DLC DLC WaSeSS eng pcc HD53 .H394 2013 HBR's 10 must reads on innovation HBR's ten must reads on innovation On innnovation Harvard Business Review's 10 must reads on innovation Harvard business review. Selections. Boston, Massachusetts : Harvard Business Review Press, 2013. v, 179 pages : illustrations ; 21 cm. HBR's 10 must reads series Includes index. The innovation catalysts / Roger L. Martin — Stop the innovation wars / Vijay Govindarajam and Chris Trimble — How GE in disrupting itself / Jeffrey R. Immelt, Vijay Govindarajam and Chris Trimble — The customer-centered innovation map / Lance A. Bettencourt and Anthony W. Ulwick — Is it real? Can we win? Is it worth doing? / George S. Day — Six myths of product development / Stefan Thomke and Donald Reinertsen — Innovation: the classic traps / Rosabeth Moss Kanter — Discovery-driven planning / Rita Gunther McGrath and Ian C. MacMillan — The discipline of innovation / Peter F. Drucker — Innovation killers / Clayton M. Christensen, Stephen P. Kaufman, and Willy C. Shih. To innovate profitably, you need more than just creativity. Do you have what it takes? If you read nothing else on inspiring and executing innovation, read these 10 articles. We’ve combed through hundreds of articles in the Harvard Business Review archive and selected the most important ones to help you innovate effectively. Leading experts such as Clayton Christensen, Peter Drucker, and Rosabeth Moss Kanter provide the insights and advice you need to: Decide which ideas are worth pursuing; Innovate through the front lines―not just from the top; Adapt innovations from the developing world to wealthier markets; Tweak new ventures along the way using discovery-driven planning; Tailor your efforts to meet customers’ most pressing needs; Avoid classic pitfalls such as stifling innovation with rigid processes. Creative ability in business 4129 Creative thinking 7027 Diffusion of innovations Management 25507 Technological innovations Management 2562 New products 8236 lcc 0 0 lcc 0 0 TBS TBS 2025-06-18 0 HD53 HAR B07570 2025-06-18 1 2025-06-18 1 4764 4764