text mau Boston, Massachusetts Harvard Business Review Press 2013 monographic eng

electronic

v, 179 pages : illustrations ; 21 cm. To innovate profitably, you need more than just creativity. Do you have what it takes? If you read nothing else on inspiring and executing innovation, read these 10 articles. We’ve combed through hundreds of articles in the Harvard Business Review archive and selected the most important ones to help you innovate effectively. Leading experts such as Clayton Christensen, Peter Drucker, and Rosabeth Moss Kanter provide the insights and advice you need to: Decide which ideas are worth pursuing; Innovate through the front lines―not just from the top; Adapt innovations from the developing world to wealthier markets; Tweak new ventures along the way using discovery-driven planning; Tailor your efforts to meet customers’ most pressing needs; Avoid classic pitfalls such as stifling innovation with rigid processes. The innovation catalysts / Roger L. Martin — Stop the innovation wars / Vijay Govindarajam and Chris Trimble — How GE in disrupting itself / Jeffrey R. Immelt, Vijay Govindarajam and Chris Trimble — The customer-centered innovation map / Lance A. Bettencourt and Anthony W. Ulwick — Is it real? Can we win? Is it worth doing? / George S. Day — Six myths of product development / Stefan Thomke and Donald Reinertsen — Innovation: the classic traps / Rosabeth Moss Kanter — Discovery-driven planning / Rita Gunther McGrath and Ian C. MacMillan — The discipline of innovation / Peter F. Drucker — Innovation killers / Clayton M. Christensen, Stephen P. Kaufman, and Willy C. Shih. Includes index. Creative ability in business Creative thinking Diffusion of innovations Management Technological innovations Management New products HD53 .H394 2013 9781422189856 2012045970 DLC 121128 20250618094220.0 ssj0001083062 eng