TY  - BOOK
TI  - HBR's 10 must reads on innovation
T2  - HBR's 10 must reads series
SN  - 9781422189856
AV  - HD53 .H394 2013
PY  - 2013///
CY  - Boston, Massachusetts
PB  - Harvard Business Review Press
KW  - Creative ability in business
KW  - Creative thinking
KW  - Diffusion of innovations
KW  - Management
KW  - Technological innovations
KW  - New products
N1  - Includes index; The innovation catalysts / Roger L. Martin — Stop the innovation wars / Vijay Govindarajam and Chris Trimble — How GE in disrupting itself / Jeffrey R. Immelt, Vijay Govindarajam and Chris Trimble — The customer-centered innovation map / Lance A. Bettencourt and Anthony W. Ulwick — Is it real? Can we win? Is it worth doing? / George S. Day — Six myths of product development / Stefan Thomke and Donald Reinertsen — Innovation: the classic traps / Rosabeth Moss Kanter — Discovery-driven planning / Rita Gunther McGrath and Ian C. MacMillan — The discipline of innovation / Peter F. Drucker — Innovation killers / Clayton M. Christensen, Stephen P. Kaufman, and Willy C. Shih
N2  - To innovate profitably, you need more than just creativity. Do you have what it takes?

If you read nothing else on inspiring and executing innovation, read these 10 articles. We’ve combed through hundreds of articles in the Harvard Business Review archive and selected the most important ones to help you innovate effectively.

Leading experts such as Clayton Christensen, Peter Drucker, and Rosabeth Moss Kanter provide the insights and advice you need to: 
Decide which ideas are worth pursuing; 
Innovate through the front lines―not just from the top; 
Adapt innovations from the developing world to wealthier markets; 
Tweak new ventures along the way using discovery-driven planning; 
Tailor your efforts to meet customers’ most pressing needs; 
Avoid classic pitfalls such as stifling innovation with rigid processes
ER  -