HBR's 10 must reads on design thinking
Harvard Business Review's 10 must reads on design thinking On design thinking Design thinking
- Boston, MA : Harvard Business Review Press, 2020.
- 167 pages : illustrations, portraits (black and white) ; 21 cm.
- HBR's 10 must reads series .
Includes index.
Intro — Title Page — Copyright — Contents — Design Thinking — Why Design Thinking Works — The Right Way to Lead Design Thinking — Design for Action — The Innovation Catalysts — Know Your Customers' "Jobs to Be Done" — Engineering Reverse Innovations — Strategies for Learning from Failure — How Indra Nooyi Turned Design Thinking into Strategy — Reclaim Your Creative Confidence — About the Contributors – Index.
If you read nothing else on design thinking, read these 10 articles. We've combed through hundreds of Harvard Business Review articles and selected the most important ones to help you use design thinking to produce breakthrough innovations and transform your organization.
This book will inspire you to:
Identify customers' "jobs to be done" and build products people love — Fail small, learn quickly, and win big — Provide the support design-thinking teams need to flourish — Foster a culture of experimentation — Sharpen your own skills as a design thinker — Counteract the biases that perpetuate the status quo and thwart innovation — Adopt best practices from design-driven powerhouses.