02181nam a2200325 i 4500001001400000003000700014005001700021006001900038007000600057008004100063020001800104040004400122041000800166050002100174245004300195246006300238246002300301246002000324260005600344300007000400490003100470500002000501505044700521520071500968650002901683650002601712942000801738952009401746999001501840ssj0003109294WaSeSS20250619090708.0m        d        cr  n200413t20202020mau     s     001 0 eng|d  a9781633698802  aMiAaPQbengepncMiAaPQdMiAaPQdWaSeSS  aeng 4aBF449b.H37 202000aHBR's 10 must reads on design thinking  aHarvard Business Review's 10 must reads on design thinking  aOn design thinking  aDesign thinking  aBoston, MA :bHarvard Business Review Press,c2020.  a167 pages :billustrations, portraits (black and white) ;c21 cm.  aHBR's 10 must reads series  aIncludes index.  aIntro — Title Page — Copyright — Contents — Design Thinking — Why Design Thinking Works — The Right Way to Lead Design Thinking — Design for Action — The Innovation Catalysts — Know Your Customers' "Jobs to Be Done" — Engineering Reverse Innovations — Strategies for Learning from Failure — How Indra Nooyi Turned Design Thinking into Strategy — Reclaim Your Creative Confidence — About the Contributors – Index.  aIf you read nothing else on design thinking, read these 10 articles. We've combed through hundreds of Harvard Business Review articles and selected the most important ones to help you use design thinking to produce breakthrough innovations and transform your organization.

This book will inspire you to:

Identify customers' "jobs to be done" and build products people love — 
Fail small, learn quickly, and win big — 
Provide the support design-thinking teams need to flourish — 
Foster a culture of experimentation — 
Sharpen your own skills as a design thinker — 
Counteract the biases that perpetuate the status quo and thwart innovation — 
Adopt best practices from design-driven powerhouses. 0aProject management91664 0aProblem solving98435  2lcc  00102lcc4070aTBSbTBSd2025-06-19l0oBF449 HARpB05787r2025-06-19t1w2025-06-19y1  c4774d4774