01983nam a22002057a 4500008004100000020001800041040000800059041000800067050002100075100002200096245012800118260005800246300004900304504005100353520126800404650002601672650002801698650002601726700002501752250625b        |||||||| |||| 00| 0 eng d  a9789063696207  ctbs  aeng  aHD58.8 .I56 2021  aToma, Daneauthor  aInnovation accountingb: a practical guide for measuring your innovation ecosystem's performance c/ Dan Toma, Esther Gons.  aAmsterdam, The Netherlands : bBIS Publishers,c2021.  a310 pages :billustrations (color) ;c19 cm.  aIncludes bibliographical references and index.  aWhen a company is committed to growing through innovation - not just exploiting the existing business models - standard accounting documents offer insufficient and, oftentimes irrelevant data. Innovation Accounting is a practical guide for these companies to help them measure and track innovation. Most established organizations have understood the need to innovate and become more digital, however the management tools available to leaders seeking to understand the investments in innovation are lacking. Financial accounting in particular is difficult to use in the context of (digital) innovation. Therefore a new complementary system for measuring and tracking innovation is needed. The book provides tools, frameworks, templates, and visualizations that can be easily understood and applied. These can all be used by executives looking for a new way of measuring corporate performance in a world where accounting-recognized assets are becoming commodities, by investors seeking better ways of looking at a company's growth potential, and by managers who need to valuate innovation product teams using more than just financial indicators. Innovation Accounting is an essential go-to book for anyone that wants to measure their company's innovation ecosystem. 0aOrganizational change 0aPerformancexManagement 0aIndustrial management  aGons, Esthereauthor