01698nam a22001697a 4500008004100000020001800041040000800059041000800067050002800075100003000103245011000133260003400243300004100277520114800318650002501466650003701491250702b        |||||||| |||| 00| 0 eng d  a9781398618572  ctbs  aeng  aHF5415.1255 b.G46 2025  aGeoghegan, Andreweauthor  aEffective brand building b: unlock growth with strategy, insights, and measurement c/ Andrew Geoghegan.  aLondon : bKogan Page,c2025.  a245 pages :billustrations ;c24 cm.  aInvestment and focus on brand building skills have diminished across the marketing industry in recent years. But without the knowledge and understanding of how to build strong brands, marketers end up jumping between short-term tactics and struggle to deliver reliable, long-term growth.

Effective Brand Building is here to change that. It provides practical, everyday wisdom in how to drive effective growth for brands for the long and short term, in synch with broader organizational goals and business processes. From award-winning marketer and columnist for Marketing Week, Andrew Geoghegan, this book is the ultimate guide to developing the skills and knowledge you need to create a brand building strategy that delivers growth. Containing best practice frameworks, tools, and approaches to measurement, this book enables marketers to create repeatable results and maximize their return on investment.

With real-world examples from businesses such as McDonald's, Mondelez, Apple, and Unilever, this book will help marketers ask the right questions in order to create the best conditions in their businesses for effective brand building. 0aBranding (Marketing) 0aBrand name products xManagement