02710nam a2200361 i 4500 10105090 CaAEU 20250707140111.0 m o d cr cn||||m|||a 220105s2022 enk o 001 0 eng d 9781350286061 10.5040/9781350283343 doi on1295018118 exclude CaBNVSL eng rda CaBNVSL CaBNVSL AEU English a-cc--- HF5415.1255 .S56 2022eb Sikarskie, Amanda Grace 1982- author. 13785 Male idols and branding in Chinese luxury : fashion, cosmetics, and popular culture / Amanda Sikarskie. First edition. London [England] : Bloomsbury Visual Arts, 2022. 272 pages Includes index. Preface: "Are you that unicorn?" — Introductions: Peacocks: A Primer on Idols and Marketing in China — Exploring the Relationship Between Fashion Brands, Culture Idols and Fans: The Power of Naming as Market Strategy — Aloof White Peony of Luoyang: Subverting Celebrity Styling — Capitalizing Yaoi / Danmei Fans: Fashion Brands and Male Popular Culture Idols as Brand Ambassadors in the Chinese Fashion Market — A Comparative Perspective: Korean K-Pop Idols as Brand Ambassadors — Conclusions: Fashionable Avatars and Virtual Reality Idols: The Aura of the Digital and the Aura of the Original — Glossary — Index. "Taking a non-westerncentric approach, challenging the Western view of idols as objects of worship, this book examines idols in the more modern, pan-Asian sense of the word; as objects of social devotion, worshipped by the adoring masses and, in China and Korea, as objects of social and moral uplift. The contemporary idol wields great power - the power to influence taste, and to sell - and Male Idols and Branding in Chinese Luxury focuses on their ability to arouse the consumer appetite to buy. In China, popular culture idols play a vital role in the luxury fashion and cosmetics industries as brand ambassadors and this volume fills a critical gap in the English-language literature on this key element of the marketing industry, bringing together authors from the United States and China, and featuring case studies on idols Wang Yibo and Xiao Zhan. Male Idols and Branding in Chinese Luxury is invaluable reading for all those interested in this major element of Chinese marketing."-- Provided by publisher. Branding (Marketing) China. Celebrities China. Men China. Fame Psychological aspects. lcc 0 0 lcc 0 0 TBS TBS 2025-07-07 0 HF5415.1255 SIK B07639 2025-07-07 1 2025-07-07 1 4829 4829