01829nam a2200301 i 45000010008000000030006000080050017000140080041000310200022000720200025000940350017001190400040001360410012001760500027001881000030002152450122002452500020003672640065003872640011004523000047004634900020005105000029005305000244005595040051008035200629008546500023014838300021015066668389CaAEU20250714143108.0140624t20152015enka     b    001 0 eng d  a1292060166 (pbk.)  a9781292060163 (pbk.)  aocn882605741  aCDXbengerdacCDXdUV0dOCLCOdUAB  aEnglish 4aHF5415.2b.M28842 2015  aMalhotra, Naresheauthor.10aEssentials of marketing research b: a hands-on orientation c/ Naresh K. Malhotra (Georgia Institute of Technology).  aGlobal edition. 1aHarlow, Essex, England :bPearson Education Limited,c[2015] 4c©2015  a432 pages :bcolor illustrations ;c28 cm.1 aAlways learning  aSeries title from cover.  a"Authorized adaptation from the United States edition, entitled Essentials of Marketing Research: a Hands-On Orientation, 1st edition, ISBN 978-0-13-706673-5, by Naresh K. Malhotra, published by Pearson Education ©2015"--Title page verso.  aIncludes bibliographical references and index.  aEssentials of Marketing Research: A Hands-On Orientation presents a concise overview of marketing research via a do-it-yourself approach that engages students. Building on the foundation of his successful previous titles–Basic Marketing Research: Integration of Social Media and Marketing Research: An Applied Orientation–author Naresh Malhotra covers concepts at an elementary level, deemphasizing statistics and formulas. Sensitive to the needs of today’s undergraduates, Malhotra integrates online and social media content, and provides current, contemporary examples that ground course material in the real world.
 0aMarketing research 0aAlways learning.