: a hands-on orientation Malhotra, Naresh creator author. text bibliography enk 2015 2015 Global edition. monographic eng Eng lis h

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432 pages : color illustrations ; 28 cm. Essentials of Marketing Research: A Hands-On Orientation presents a concise overview of marketing research via a do-it-yourself approach that engages students. Building on the foundation of his successful previous titles–Basic Marketing Research: Integration of Social Media and Marketing Research: An Applied Orientation–author Naresh Malhotra covers concepts at an elementary level, deemphasizing statistics and formulas. Sensitive to the needs of today’s undergraduates, Malhotra integrates online and social media content, and provides current, contemporary examples that ground course material in the real world. / Naresh K. Malhotra (Georgia Institute of Technology). Series title from cover. "Authorized adaptation from the United States edition, entitled Essentials of Marketing Research: a Hands-On Orientation, 1st edition, ISBN 978-0-13-706673-5, by Naresh K. Malhotra, published by Pearson Education ©2015"--Title page verso. Includes bibliographical references and index. Marketing research HF5415.2 .M28842 2015 1292060166 (pbk.) 9781292060163 (pbk.) CDX 140624 20250714143108.0 6668389 eng