TY  - BOOK
AU  - Malhotra, Naresh
TI  - Essentials of marketing research : : a hands-on orientation 
T2  - Always learning
SN  - 1292060166 (pbk.)
AV  - HF5415.2 .M28842 2015
PY  - 2015///]
CY  - Harlow, Essex, England
PB  - Pearson Education Limited
KW  - Marketing research
N1  - Series title from cover; "Authorized adaptation from the United States edition, entitled Essentials of Marketing Research: a Hands-On Orientation, 1st edition, ISBN 978-0-13-706673-5, by Naresh K. Malhotra, published by Pearson Education ©2015"--Title page verso; Includes bibliographical references and index
N2  - Essentials of Marketing Research: A Hands-On Orientation presents a concise overview of marketing research via a do-it-yourself approach that engages students. Building on the foundation of his successful previous titles–Basic Marketing Research: Integration of Social Media and Marketing Research: An Applied Orientation–author Naresh Malhotra covers concepts at an elementary level, deemphasizing statistics and formulas. Sensitive to the needs of today’s undergraduates, Malhotra integrates online and social media content, and provides current, contemporary examples that ground course material in the real world

ER  -