04803nam a22004455i 4500 991107399855206196 20250714144608.0 m o d | cr#cnu|||||||| 240622s2024 sz | o |||| 0|eng d 9783031596360 10.1007/978-3-031-59637-7 doi (MiAaPQ)EBC31501004 (Au-PeEL)EBL31501004 (CKB)32331491800041 (DE-He213)978-3-031-59637-7 (EXLCZ)9932331491800041 MiAaPQ eng rda pn MiAaPQ MiAaPQ English HF5415.1265 Kumar, Vikas 13743 Transformative Marketing : Combining New Age Technologies and Human Insights / by V. Kumar, Philip Kotler. First edtion Cham : Springer Nature Switzerland : Imprint: Palgrave Macmillan, 2024. 398 pages Palgrave Executive Essentials, 2731-5622 Transformative Marketing Has Begun — Transformative Marketing: A Marketing 5.0 Perspective — Transformative Marketing with Artificial Intelligence — Transformative Marketing with Generative Artificial Intelligence — Transformative Marketing with Machine Learning (ML) — Transformative Marketing with Metaverse — Transformative Marketing with Internet of Things (IoT) — Transformative Marketing with Robotics — Transformative Marketing using Drones — Transformative Marketing with Blockchain — Putting it All Together. This book gives an indispensable guide to navigating the shift in customer behavior and discovers how to rally their resources, cultivate capabilities, and forge strategies that harness cutting-edge technologies. In today's tech-centric world, customers crave lightning-fast digital experiences and demand instant solutions. In response, firms are changing the way they do business by accelerating the application of new age technologies, revamping processes, building new organizational structures, and innovating new business models. The authors unveil the secrets of integrating diverse data sources, principles of Marketing 5.0 and employing advanced techniques to unearth profound insights about the customers. This work is the ticket to the latest in AI, machine learning, drones, and other game-changing technologies. Stay ahead of the curve by learning not just what tech to use, but how, when, and why to deploy it in this digital age. For the trailblazers with the influence and resources to reshape marketing strategies, this book is the essential read. Executives climbing the corporate ladder will find it a compass, unraveling how new age technologies dance with both traditional and emerging marketing practices. And for MBA students hungry for insights on navigating the digital era's competitive landscape, this book is the treasure trove of tools and real-world cases. Dive in and chart the course in the tech-driven marketing landscape! Dr. V. Kumar (VK) is Professor of Marketing and the Goodman Academic-Industry Partnership Professor in the Goodman School of Business at Brock University, ON, Canada. VK has held several Endowed Distinguished Faculty Positions in the USA and Distinguished Fellowships across universities worldwide. VK has been honored as a Legend in Marketing through the 10-Volume Legends in Marketing series published by Sage Publications with commentaries from scholars worldwide. VK has published over 300 scholarly papers and over 30 books. The American Marketing Association has instituted the V Kumar Mentorship Award to honor his contributions in mentoring future generations of scholars. Dr. Philip Kotler is S.C. Johnson Distinguished Professor of International Marketing (emeritus) at the Kellogg School of Management, Northwestern University. He received his MA degree at the University of Chicago and Ph.D. Degree at MIT in economics. He published 90 books and 170 articles in leading journals. He has won many awards including the 9-Volume "Legends in Marketing" award. He consulted IBM, GE, AT&T, Honeywell, Bank of America, and Merck. He has been an AMA Director; a Drucker Foundation member. He received 22 honorary doctoral degrees. He has taught in Europe, Asia, and South America. Telemarketing 3659 Internet marketing 1133 Marketing research 1465 Business intelligence 7978 Customer relations Management 9249 Digital Marketing 25727 Consumer behavior 997 Kotler, Philip 1123 Print version: Kumar, V. Transformative Marketing Cham : Palgrave Macmillan,c2024 9783031596360 Palgrave Executive Essentials, 2731-5622 lcc 0 0 lcc 0 0 TBS TBS 2025-07-14 0 HF5415.1265 KUM 2025-07-14 1 2025-07-14 1 SOON AVAILABLE 4853 4853