Boustani, Ghalia <br/><br/>
Understanding pop-up stores through passion and practice  
/ Ghalia Boustani. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/>Chapter 1: The Evolution of Pop-Up Stores: A World of Potential and Passion — Chapter 2: Pop-Up Store Adoption and Integration in Brand Strategies: A Construction Through Narratives — Chapter 3: The Ins and Outs of Pop-Up Store Development — Chapter 4: Transforming Retail Environments — The Impact of Pop-Up Stores on the Brand-Customer Dynamic in a Volatile Retail Environment — Conclusion — Bibliography. 
<br/><br/> Whether physical or virtual, heritage brand or start-up, pop-up stores are everywhere: this book provides the ‘why, what, and how’ for entrepreneurs and established brands to capitalize on this exciting format.<br/><br/>This book guides readers through the 20-year evolution of pop-up stores, their integration into overarching brand strategies, and the practical ins and outs of pop-up store development, offline or online. Insights from over 90 recent case studies further illuminate the tools that need to be considered and guidelines to be followed for pop-up store success, including distribution, communications strategy, atmospheric design, budgeting, events, and legal considerations.<br/><br/>Brand managers, consultants, retail professionals, and retail marketing and management students will benefit from this engaging and reliable guide, learning that behind pop-up stores’ sparkly and ephemeral image lies the utmost attention to detail. 
<br/><br/><label>ISBN: </label>9781032293332 
<br/><br/><label>Standard No.: </label>10.4324/9781003301110  doi 
<br/><br/><label>Source: </label>9781003301110  Taylor & Francis 
<br/><br/><label>LCCN: </label>2024041174 
<br/><br/><label>Subjects--Topical Terms: </label><br/>New business enterprises<br/>Retail trade--Seasonal variations.<br/>Small business marketing<br/>Store location.
<br/><br/><label>LC Class. No.: </label>HF5429.275