02517cam a22003378i 450000100090000000300060000900500170001500600190003200700150005100800410006601000170010702000180012402400310014203500170017303700360019004000400022604100120026604200080027805000150028610000940030124500820039526400380047750400510051550504240056652009690099058801030195965000290206265000390209165000290213065000200215910603173CaAEU20251003171102.0m     o  d        cr cn|||||||||241227s2025    nyu     ob    001 0 eng    a  2024041174  a97810322933327 a10.4324/97810033011102doi  aon1478007418  a9781003301110bTaylor & Francis  aDLCbengerdacDLCdYDXdTYFRSdAEU  aEnglish  apcc00aHF5429.275  aBoustani, Ghaliaeauthor.1https://id.oclc.org/worldcat/entity/E39PCjxPvHkWDfWpB83hgpPjkC10aUnderstanding pop-up stores through passion and practice c/ Ghalia Boustani. 1aNew York, NY :bRoutledge,c2025.  aIncludes bibliographical references and index.  aChapter 1: The Evolution of Pop-Up Stores: A World of Potential and Passion — Chapter 2: Pop-Up Store Adoption and Integration in Brand Strategies: A Construction Through Narratives — Chapter 3: The Ins and Outs of Pop-Up Store Development — Chapter 4: Transforming Retail Environments — The Impact of Pop-Up Stores on the Brand-Customer Dynamic in a Volatile Retail Environment — Conclusion — Bibliography.  aWhether physical or virtual, heritage brand or start-up, pop-up stores are everywhere: this book provides the ‘why, what, and how’ for entrepreneurs and established brands to capitalize on this exciting format.

This book guides readers through the 20-year evolution of pop-up stores, their integration into overarching brand strategies, and the practical ins and outs of pop-up store development, offline or online. Insights from over 90 recent case studies further illuminate the tools that need to be considered and guidelines to be followed for pop-up store success, including distribution, communications strategy, atmospheric design, budgeting, events, and legal considerations.

Brand managers, consultants, retail professionals, and retail marketing and management students will benefit from this engaging and reliable guide, learning that behind pop-up stores’ sparkly and ephemeral image lies the utmost attention to detail.cProvided by publisher.  aDescription based on print version record and CIP data provided by publisher; resource not viewed. 0aNew business enterprises 0aRetail tradexSeasonal variations. 0aSmall business marketing 0aStore location.