02614cam a22003738i 4500 10603173 CaAEU 20251003171102.0 m o d cr cn||||||||| 241227s2025 nyu ob 001 0 eng 2024041174 9781032293332 10.4324/9781003301110 doi on1478007418 9781003301110 Taylor & Francis exclude DLC eng rda DLC YDX TYFRS AEU English pcc HF5429.275 Boustani, Ghalia author. https://id.oclc.org/worldcat/entity/E39PCjxPvHkWDfWpB83hgpPjkC 25817 Understanding pop-up stores through passion and practice / Ghalia Boustani. New York, NY : Routledge, 2025. Includes bibliographical references and index. Chapter 1: The Evolution of Pop-Up Stores: A World of Potential and Passion — Chapter 2: Pop-Up Store Adoption and Integration in Brand Strategies: A Construction Through Narratives — Chapter 3: The Ins and Outs of Pop-Up Store Development — Chapter 4: Transforming Retail Environments — The Impact of Pop-Up Stores on the Brand-Customer Dynamic in a Volatile Retail Environment — Conclusion — Bibliography. Whether physical or virtual, heritage brand or start-up, pop-up stores are everywhere: this book provides the ‘why, what, and how’ for entrepreneurs and established brands to capitalize on this exciting format. This book guides readers through the 20-year evolution of pop-up stores, their integration into overarching brand strategies, and the practical ins and outs of pop-up store development, offline or online. Insights from over 90 recent case studies further illuminate the tools that need to be considered and guidelines to be followed for pop-up store success, including distribution, communications strategy, atmospheric design, budgeting, events, and legal considerations. Brand managers, consultants, retail professionals, and retail marketing and management students will benefit from this engaging and reliable guide, learning that behind pop-up stores’ sparkly and ephemeral image lies the utmost attention to detail. Provided by publisher. Description based on print version record and CIP data provided by publisher; resource not viewed. New business enterprises 2621 Retail trade Seasonal variations. Small business marketing 1837 Store location. 25818 lcc 0 0 lcc 0 0 TBS TBS 2025-08-28 0 HF5429.275 BOU B07650 2025-08-28 1 2025-08-28 1 4890 4890