Boustani, Ghalia creator author. text bibliography nyu 2025 monographic eng Eng lis h Whether physical or virtual, heritage brand or start-up, pop-up stores are everywhere: this book provides the ‘why, what, and how’ for entrepreneurs and established brands to capitalize on this exciting format. This book guides readers through the 20-year evolution of pop-up stores, their integration into overarching brand strategies, and the practical ins and outs of pop-up store development, offline or online. Insights from over 90 recent case studies further illuminate the tools that need to be considered and guidelines to be followed for pop-up store success, including distribution, communications strategy, atmospheric design, budgeting, events, and legal considerations. Brand managers, consultants, retail professionals, and retail marketing and management students will benefit from this engaging and reliable guide, learning that behind pop-up stores’ sparkly and ephemeral image lies the utmost attention to detail. Chapter 1: The Evolution of Pop-Up Stores: A World of Potential and Passion — Chapter 2: Pop-Up Store Adoption and Integration in Brand Strategies: A Construction Through Narratives — Chapter 3: The Ins and Outs of Pop-Up Store Development — Chapter 4: Transforming Retail Environments — The Impact of Pop-Up Stores on the Brand-Customer Dynamic in a Volatile Retail Environment — Conclusion — Bibliography. / Ghalia Boustani. Includes bibliographical references and index. New business enterprises Retail trade Seasonal variations Small business marketing Store location HF5429.275 9781032293332 2024041174 9781003301110 Taylor & Francis DLC 241227 20251003171102.0 10603173 eng