01181nam a2200217 a 4500 991010616809706706 20251003094115.0 090811s2009 sz a 000 0deng c 9782940373987 (pbk.) (ES-BaCBU).b42572277 (OCoLC)804338048 ES-BaCBU cat ES-BaCBU English Davis, Melissa 21400 The fundamentals of branding / by Melissa Davis Lausanne ; Worthing : AVA Academia, 2009 183 pages : illustrations, portraits (color) ; 23 cm. Branding is a discipline that has emerged over the last century to become a ubiquitous force in marketing. The Fundamentals of Branding offers an overview of the foundations of building, developing and maintaining brands. It provides insight into key aspects such as targeting audiences, trends, brand structures and brand architecture, and examines the fundamental client/agency relationship. It also places branding in a global context and discusses its relation to business practice as well as other creative disciplines. Branding (Marketing) 6284 lcc 0 0 lcc 0 0 TBS TBS 2025-08-28 1 1 HD69.B7 DAV B06060 2025-12-06 2025-10-07 2025-10-07 1 2025-08-28 1 4895 4895