The Davis, Melissa creator text biography sz Lausanne Worthing AVA Academia 2009 monographic eng Eng lis h

print

183 pages : illustrations, portraits (color) ; 23 cm. Branding is a discipline that has emerged over the last century to become a ubiquitous force in marketing. The Fundamentals of Branding offers an overview of the foundations of building, developing and maintaining brands. It provides insight into key aspects such as targeting audiences, trends, brand structures and brand architecture, and examines the fundamental client/agency relationship. It also places branding in a global context and discusses its relation to business practice as well as other creative disciplines. / by Melissa Davis Branding (Marketing) 9782940373987 ES-BaCBU 090811 20251003094115.0 991010616809706706 cat