02591nam a22003253u 4500 14283658 20250828103334.0 m d cr n 250820s2025 ||||||||o|||||||| ||||| d 9781350544048 (WaSeSS)ssib060623231 WaSeSS WaSeSS WaSeSS English Zhang, Gaoheng 25829 Fashion Communications Between Italy and China : Unfolding a Sartorial Relationship / Gaoheng Zhang [S.l.] : Bloomsbury UK, 2025. Introduction: Fashion Cultures on the Move — Italian Fashion Made For and Through China: Transcultural Fashion Communications — Beyond Sprezzatura: Popular Culture Translates Italian Ready-to-Wear in China — "Insulting China"?: Dolce & Gabbana's 2018 Advertising Campaign in Shanghai — Fabricating Friction: Critiques of Prato's Chinese-Managed Fast Fashion — Conviviality in Sociality: Made in Italy by Chinese and Italian Hands, Prato Style. In this in-depth study, author Gaoheng Zhang analyses the relationship between the Italian ready-to-wear fashion industry and the Chinese fast fashion industry, focussing on the 2000s and 2010s. Looking first at the communication of Italian fashion in China before examining the impact of Chinese migrants and Chinese fashion on the Italian fashion industry, the author unpacks perceived tensions between “made in China” fast fashion and “made in Italy” ready-to-wear that is viewed as “slow” fashion. In doing so, Zhang exposes the nuances, controversies and ambivalences of Italy's and China's intertwined fashion systems, revealing not only the competition between these two countries, but also their collaboration. Applying the lenses of communication, cultural and fashion studies to this analysis, Fashion Communications Between Italy and China reflects on global fashion industries more generally and related topics such as globalized fashion-making, fashion-facilitated transcultural identity construction, and fashion-led negotiation of national economic issues. Fashion Italy Clothing trade Italy Clothing trade China Fashion China Fashion merchandising Cross-cultural studies. Communication in marketing Fashion -- Cross-cultural studies. 2094 Globalization 2394 Transnationalism in fashion Social aspects. 25830 Bloomsbury Collections: All Titles lcc 0 0 lcc 0 0 TBS TBS 2025-08-28 0 GT522 ZHA B05606 2025-08-28 1 2025-08-28 1 4897 4897