02693nam a22003373u 45000010009000000050017000090060019000260070015000450080041000600200018001010350026001190400027001450410012001721000027001842450108002112600036003195050458003555201090008136500019019036500027019226500027019496500019019766500051019956500073020466500024021196500056021437100039021999420008022389520094022469990015023401428365820250828103334.0m        d        cr  n         250820s2025    ||||||||o|||||||| ||||| d  a9781350544048  a(WaSeSS)ssib060623231  aWaSeSScWaSeSSdWaSeSS  aEnglish  aZhang, Gaoheng 92582910aFashion Communications Between Italy and Chinab: Unfolding a Sartorial Relationship c/ Gaoheng Zhang   a[S.l.] :bBloomsbury UK,c2025.  aIntroduction: Fashion Cultures on the Move — Italian Fashion Made For and Through China: Transcultural Fashion Communications — Beyond Sprezzatura: Popular Culture Translates Italian Ready-to-Wear in China — "Insulting China"?: Dolce & Gabbana's 2018 Advertising Campaign in Shanghai — Fabricating Friction: Critiques of Prato's Chinese-Managed Fast Fashion — Conviviality in Sociality: Made in Italy by Chinese and Italian Hands, Prato Style.  aIn this in-depth study, author Gaoheng Zhang analyses the relationship between the Italian ready-to-wear fashion industry and the Chinese fast fashion industry, focussing on the 2000s and 2010s.

Looking first at the communication of Italian fashion in China before examining the impact of Chinese migrants and Chinese fashion on the Italian fashion industry, the author unpacks perceived tensions between “made in China” fast fashion and “made in Italy” ready-to-wear that is viewed as “slow” fashion. In doing so, Zhang exposes the nuances, controversies and ambivalences of Italy's and China's intertwined fashion systems, revealing not only the competition between these two countries, but also their collaboration.

Applying the lenses of communication, cultural and fashion studies to this analysis, Fashion Communications Between Italy and China reflects on global fashion industries more generally and related topics such as globalized fashion-making, fashion-facilitated transcultural identity construction, and fashion-led negotiation of national economic issues. 0aFashionzItaly 0a Clothing tradezItaly 0a Clothing tradezChina 0aFashionzChina 0aFashion merchandisingvCross-cultural studies. 0aCommunication in marketing2Fashion -- Cross-cultural studies.92094 0aGlobalization92394 0aTransnationalism in fashion2Social aspects.9258302 aBloomsbury Collections: All Titles  2lcc  00102lcc4070aTBSbTBSd2025-08-28l0oGT522 ZHApB05606r2025-08-28t1w2025-08-28y1  c4897d4897