TY  - BOOK
AU  - Trott, Paul
TI  - Innovation management and new product development 
SN  - 9781292251561 (ePub ebook) :
PY  - 2021///
CY  - Harlow, England
PB  - Pearson
KW  - Project management
KW  - Research & development management
KW  - Management & management techniques
KW  - New products
KW  - Technological innovations
KW  - Management
KW  - Strategic planning
N1  - Previous edition: 2017; Formerly CIP; Academic; Includes bibliographical references and index; Part 1 Innovation management —

Innovation management: an introduction —
National systems of innovation and entrepreneurship —
Public sector innovation —
Managing innovation within firms —
Operations and process innovation —

Part 2 Turning technology into business —

Managing intellectual property —
Managing organisational knowledge —
Strategic alliances and networks —
Management of research and development —
Open innovation and technology transfer —

Part 3 New product development —

Business models —
Market adoption and technology diffusion —
New product development —
Market research and its influence on new product development —
Managing the new product development process; Also issued in print format
N2  - Innovation Management and New Product Development, 7th Edition, by Trott is an established textbook on innovation management, management of technology, new product development and entrepreneurship. It provides an evidence-based approach to managing innovation in a wide range of contexts, including manufacturing, services, small to large organisations and the private and public sectors. The book keeps students abreast of the recent developments in the field of innovation and how the subject is being discussed in the wider business world through up-to-date examples, case studies, illustrations and images in every chapter.

Clear and informed coverage of the management processes of new product development, coupled with a practical orientation of taking students through real-life challenges and dilemmas, makes it an essential textbook for MBA, MSc and advanced undergraduate courses
UR  - https://bibliotheque.tbs-education.fr/Default/doc/SYRACUSE/3386328/innovation-management-and-new-product-development
ER  -