@book{4906,
	author = {Kotler, Philip and Armstrong, Gary},
	title = {Principles of marketing},
	publisher = {Pearson,},
	year = {2023.},
	address = {Upper Saddle River :},
	edition = {Nineteenth edition },
	note = {Previous edition: published as by Philip Kotler, Gary Armstrong, with Marc Oliver Opresnik. 2021.},
	url = {https://bibliotheque.tbs-education.fr/Default/doc/SYRACUSE/3386440/principles-of-marketing-global-edition}
}