02576pam a22004571i 4500 991017645339707026 UkOxU 20260505163705.0 m || d | cr ||||||||||| 230118s2023 nju ob 001|0|eng|d GBC321875 bnb 9781292449333 (PDF ebook): Đ51.99 9781292449364 (paperback): Đ64.99 9781292449401 (ebook): Đ38.99 023322063-44oxf_inst (UkOxU)023322063 (Uk)020941704 9781292449333 Pearson UK StDuBDS eng rda pn StDuBDS Uk English ukblsr Kotler, Philip author 1123 Principles of marketing / Philip Kotler, Gary M. Armstrong, Sridhar Balasubramanian. Nineteenth edition Global edition. Upper Saddle River : Pearson, 2023. 1 online resource. online resource rdacarrier Previous edition: published as by Philip Kotler, Gary Armstrong, with Marc Oliver Opresnik. 2021. Academic Includes bibliographical references and index. Master the key marketing challenges and see how you can develop meaningful connections with your customers. Principles of Marketing, global edition, 19th edition by Kotler and Armstrong shows you how to create vibrant, interactive communities of consumers in today's fast-changing, increasingly digital and social marketplace. Ideal for students who study marketing courses, this textbook offers a comprehensive overview of the fundamental principles of marketing within an innovative customer-value framework, providing you with the knowledge and resources to create vibrant, interactive communities of consumers who make products and brands an integral part of their daily lives. This latest edition has been revised and enhanced to reflect the major trends impacting contemporary marketing, packed with stories illustrating how companies are using new digital technologies to maximise customer engagement and shape brand conversations, experiences and communities. B1 Discovering Marketing (BiM) 26597 Global Marketing strategy 503 Armstrong, Gary (Gary M.), author Balasubramanian, Sridhar, author 24261 https://bibliotheque.tbs-education.fr/Default/doc/SYRACUSE/3386440/principles-of-marketing-global-edition lcc 0 0 lcc 0 0 CT TBS TBS 2025-09-05 0 2025-09-05 1 https://bibliotheque.tbs-education.fr/Default/doc/SYRACUSE/3386440/principles-of-marketing-global-edition 2025-09-05 EBOOK 4906 4906