@book{4908,
	author = {Kotler, Philip and Keller, Kevin Lane},
	title = {Marketing management },
	publisher = {Pearson Education Limited, },
	year = {2024},
	address = {Hoboken : },
	edition = {5th European edition},
	url = {https://bibliotheque.tbs-education.fr/Default/doc/SYRACUSE/3399068/marketing-management}
}