02913cam a2200361 i 4500 Rebiun36299968 m o d cr ||||||||||| 240412s2024 nju ob 001 0 eng 2024010577 9781292727035 9781292458786 ebook DLC eng rda DLC OCLCO YDX N$T UKAHL English pcc Kotler, Philip author 1123 Marketing management / Philip Kotler, Kevin Lane Keller, Mairead Brady, Malcolm Goodman, Torben Hansen 5th European edition Hoboken : Pearson Education Limited, 2024 1 online resource Includes bibliographical references and index The undisputed global bestseller in marketing management that consistently reflect changes in marketing theory and practice A key text both for undergraduate and postgraduate programmes in Marketing Management. An encyclopaedia of marketing, the classic Marketing Management is considered by many as the authoritative book on the subject. Inspired by the US editions, the 5th European edition of this bestselling text offers an overview of marketing through accessible, theoretically rigorous content underpinned by managerial relevance. It explores the challenges facing European marketing practitioners and admirably covers a wide range of concepts examining traditional aspects of marketing and blending them with modern and future themes. Key features of this book include: A structure designed specifically to fit the way the course is taught in Europe New and updated in-depth European case studies help readers bridge the gap between knowledge and practice Focus on digital technologies such as robotics, AI, augmented and virtual reality, and their impact on marketing management skill sets and practices Coverage of the latest trends and developments in the marketing field, such as social media marketing, ethical issues and sustainability Featuring work from prominent European academics, new practical examples and exercises, it remains one of the most significant textbooks in marketing management. Provided by publisher B1 Discovering Marketing (BiM) 26597 ​​MSc Fashion & Luxury Marketing - Understanding Fashion & Luxury Markets and customers​ 26039 Marketing Management 9256 Keller, Kevin Lane 1956- author 2447 Brady, Mairead author 21391 Goodman, Malcolm author 21390 Hansen, Torben, 1966-), author Print version: Kotler, Philip. Marketing management 5th European edition. Hoboken : Pearson Education Limited, 2024 9781292727035 (DLC) 2024010576 https://bibliotheque.tbs-education.fr/Default/doc/SYRACUSE/3399068/marketing-management lcc 0 0 lcc 0 0 CT TBS TBS 2025-09-05 0 2025-09-05 1 https://bibliotheque.tbs-education.fr/Default/doc/SYRACUSE/3399068/marketing-management 2025-09-05 EBOOK ebook 4908 4908