02601cam a2200313 i 450000100090000000300060000900500170001500600190003200700150005100800410006601500210010702000180012802000180014603500170016404000900018104200080027105000260027910000290030524501190033426400460045330000230049950400510052252013210057358801040189465000390199865000370203765000410207485601720211510045034CaAEU20250905085459.0m     o  d        cr cnu---unuuu200608s2020    bcc     ob    001 0 eng    a202002693992can  a9781773271262  a9781773271279  aon1157209821  aNLCbengerdacNLCdNLCdYDXdN$TdUKAHLdYDXdOCLCFdEBLCPdOCLCOdOCLCQdOCLCOdAEU  alac 4aHD9999.L852bR36 2020  aRambourg, Erwaneauthor.10aFuture luxe b: what's ahead for the business of luxury c/ Erwan Rambourg ; foreword by Franc̦ois-Henri Pinault. 1aVancouver ;aBerkeley :bFigure.1,c2020.  a1 online resource.  aIncludes bibliographical references and index.  a"In Future Luxe: What's Ahead for the Business of Luxury, Erwan Rambourg identifies the major forces and emerging trends that are set to reshape luxury over the next decade. The expansion of Chinese consumption and the boost in women's spending power around the world will fuel continued growth in the industry--but even more importantly, fundamental changes are on the horizon. The younger generation is entering the luxury market, bringing new values and demands that will redefine the very meaning of luxury. The sector should expand in the realms of travel, health, leisure, even cannabis. For brands to resonate with these younger consumers they will have to develop substance beyond a high-quality product or a desirable logo. Greenwashing won't cut it--brands will need to take seriously issues like diversity, sustainability, and ethical production. To ensure his portrait of the industry has the depth and nuance of real-world experience, Rambourg interviews several CEOs from the largest groups and brands, including Kering, Cartier, Puma, and Moncler, in addition to drawing on his own observations from over two decades in luxury. Future Luxe is engaging, wise, and deeply informed, a vital read for those new to the industry as well as veterans planning for continued success."--cProvided by publisher.  aDescription based on online resource; title from digital title page (viewed on September 01, 2020). 0aLuxury goods industryxForecasting 0aLuxuriesxMarketingxForecasting 0aConsumption (Economics)xForecasting  uhttps://bibliotheque.tbs-education.fr/Default/doc/SYRACUSE/3398898/future-luxe-what-s-ahead-for-the-business-of-luxury-erwan-rambourg-foreword-by-francois-henri-pinaul