02700cam a2200349 i 4500 10045034 CaAEU 20250905085459.0 m o d cr cnu---unuuu 200608s2020 bcc ob 001 0 eng 20200269399 can 9781773271262 9781773271279 on1157209821 exclude NLC eng rda NLC NLC YDX N$T UKAHL YDX OCLCF EBLCP OCLCO OCLCQ OCLCO AEU lac HD9999.L852 R36 2020 Rambourg, Erwan author. 10819 Future luxe : what's ahead for the business of luxury / Erwan Rambourg ; foreword by Franc̦ois-Henri Pinault. Vancouver ; Berkeley : Figure.1, 2020. 1 online resource. Includes bibliographical references and index. "In Future Luxe: What's Ahead for the Business of Luxury, Erwan Rambourg identifies the major forces and emerging trends that are set to reshape luxury over the next decade. The expansion of Chinese consumption and the boost in women's spending power around the world will fuel continued growth in the industry--but even more importantly, fundamental changes are on the horizon. The younger generation is entering the luxury market, bringing new values and demands that will redefine the very meaning of luxury. The sector should expand in the realms of travel, health, leisure, even cannabis. For brands to resonate with these younger consumers they will have to develop substance beyond a high-quality product or a desirable logo. Greenwashing won't cut it--brands will need to take seriously issues like diversity, sustainability, and ethical production. To ensure his portrait of the industry has the depth and nuance of real-world experience, Rambourg interviews several CEOs from the largest groups and brands, including Kering, Cartier, Puma, and Moncler, in addition to drawing on his own observations from over two decades in luxury. Future Luxe is engaging, wise, and deeply informed, a vital read for those new to the industry as well as veterans planning for continued success."-- Provided by publisher. Description based on online resource; title from digital title page (viewed on September 01, 2020). Luxury goods industry Forecasting 23334 Luxuries Marketing Forecasting 23335 Consumption (Economics) Forecasting 23336 https://bibliotheque.tbs-education.fr/Default/doc/SYRACUSE/3398898/future-luxe-what-s-ahead-for-the-business-of-luxury-erwan-rambourg-foreword-by-francois-henri-pinaul lcc 0 0 lcc 0 0 TBS TBS 2025-09-05 0 2025-09-05 1 https://bibliotheque.tbs-education.fr/Default/doc/SYRACUSE/3398898/future-luxe-what-s-ahead-for-the-business-of-luxury-erwan-rambourg-foreword-by-francois-henri-pinaul 2025-09-05 EBOOK 4909 4909