@book{4910,
	author = {Kapferer, Jean-Noël},
	title = {The new strategic brand management },
	publisher = {Kogan Page,},
	year = {2012.},
	address = {London ;},
	edition = {Fifth edition},
	url = {https://bibliotheque.tbs-education.fr/Default/doc/SYRACUSE/3391622/the-new-strategic-brand-management-advanced-insights-and-strategic-thinking-jean-noel-kapferer}
}