02190aam a22004331i 4500 991007647839707026 UkOxU 20260508091634.0 m || d | cr ||||||||||| 150327s2015 enka fob 001 0 eng d GBB7F5477 bnb 9781292078007 9781292078038 020968084-44oxf_inst (UkOxU)020968084 (Uk)018479746 9781292078038 Ingram Content Group IDEBK eng rda pn IDEBK OCLCO OCLCF OCLCQ N$T YDX OCLCQ Uk English ukblsr HF5438.25 .J63 2015eb Jobber, David 1947- author. 7338 Selling and sales management / David Jobber and Geoff Lancaster. Harlow, England : Pearson, 2015. 1 online resource (xxii, 522 pages) : illustrations (colour). Previous edition: 2012. Academic Includes bibliographical references and index. Over the past quarter of a century, Selling and Sales Management has proved itself to be the definitive text in this exciting and fast-paced subject area. This new edition comes fully updated with new case studies, using working businesses to connect sales theory to the practical implications of selling in a modern environment. This edition contains the results from cutting-edge research that differentiates it from most of its competitors. The book continues to place emphasis on global aspects of selling and sales management. Topics covered include technological applications of selling and sales management, ethics of selling and sales management, systems selling and a comprehensive coverage of key account management. B1 The Art of Selling (BiM) 26596 B2 Responsible Negotiation (BiM) 26606 Selling 359 Sales management 291 Electronic books. Lancaster, Geoffrey 1938- author. 23126 https://bibliotheque.tbs-education.fr/Default/doc/SYRACUSE/3393463/selling-and-sales-management lcc 0 0 ddc 0 0 CT TBS TBS 2025-09-05 0 2025-09-05 1 https://bibliotheque.tbs-education.fr/Default/doc/SYRACUSE/3393463/selling-and-sales-management 2025-09-05 EBOOK ebook 4912 4912