Jobber, David 1947- creator author. Lancaster, Geoffrey 1938- author. text bibliography Electronic books. enk 2015 monographic eng Eng lis h 1 online resource (xxii, 522 pages) : illustrations (colour). Over the past quarter of a century, Selling and Sales Management has proved itself to be the definitive text in this exciting and fast-paced subject area. This new edition comes fully updated with new case studies, using working businesses to connect sales theory to the practical implications of selling in a modern environment. This edition contains the results from cutting-edge research that differentiates it from most of its competitors. The book continues to place emphasis on global aspects of selling and sales management. Topics covered include technological applications of selling and sales management, ethics of selling and sales management, systems selling and a comprehensive coverage of key account management. specialized / David Jobber and Geoff Lancaster. Previous edition: 2012. Academic Includes bibliographical references and index. Selling Sales management HF5438.25 .J63 2015eb 9781292078007 9781292078038 9781292078038 Ingram Content Group https://bibliotheque.tbs-education.fr/Default/doc/SYRACUSE/3393463/selling-and-sales-management https://bibliotheque.tbs-education.fr/Default/doc/SYRACUSE/3393463/selling-and-sales-management IDEBK 150327 20260508091634.0 991007647839707026 eng