@book{4918,
	author = {Clow, Kenneth E. and Baack, Donald},
	title = {Integrated advertising, promotion, and marketing communications },
	publisher = {Pearson,},
	year = {2021.},
	address = {Upper Saddle River :},
	edition = {Ninth edition.},
	note = {Academic},
	url = {https://bibliotheque.tbs-education.fr/Default/doc/SYRACUSE/3386338/integrated-advertising-promotion-and-marketing-communications}
}