02726pam a22003971i 4500 991014725779707026 UkOxU 20251010083132.0 m || d | cr ||||||||||| 210618s2021 nju o 000|0|eng|d GBC1A0074 bnb 9781292411347 (PDF ebook) : Đ49.99 9781292411217 (pbk.) : Đ57.99 022628382-44oxf_inst (UkOxU)022628382 (Uk)020236896 9781292411347 Pearson UK StDuBDS eng rda pn StDuBDS Uk English ukblsr Clow, Kenneth E. author. 21219 Integrated advertising, promotion, and marketing communications / Kenneth E. Clow, Donald Baack. Ninth edition. Global edition. Upper Saddle River : Pearson, 2021. 1 online resource. Academic The IMC foundation — Integrated marketing communications — Brand management — Buyer behaviors — The IMC planning process — IMC advertising tools — Advertising campaign management — Advertising design — Traditional media channels — Digital and alternative marketing — Digital marketing — Social media — Alternative marketing — IMC promotional tools — Database and direct response marketing — Sales promotions — Public relations and sponsorship programs — IMC ethics, regulations, and evaluation — Regulations and ethical concerns — Evaluating an integrated marketing program. For courses in advertising. A study of integrated marketing communications taught through real-life application Integrated Advertising, Promotion, and Marketing Communications, 9th Edition speaks to an evolved definition of integrated marketing and teaches students how to effectively communicate in the business world. It champions the importance of weaving together all marketing activities into one clear message and voice, and helps students understand how communications are produced and transmitted. The text explores advertising and promotions, and the roles of social media, mobile messaging, and other marketing tactics to effectively reach consumers. With added tools to help learners apply concepts to real-­life situations, students will understand the vital links marketers use to connect and interact with customers. Communication in marketing 2094 Advertising 2839 Baack, Donald author. 7670 https://bibliotheque.tbs-education.fr/Default/doc/SYRACUSE/3386338/integrated-advertising-promotion-and-marketing-communications lcc 0 0 lcc 0 0 TBS TBS 2025-09-08 0 2025-09-08 1 https://bibliotheque.tbs-education.fr/Default/doc/SYRACUSE/3386338/integrated-advertising-promotion-and-marketing-communications 2025-09-08 EBOOK ebook 4918 4918