@book{4923,
	author = {Holt, Douglas B},
	title = {How brands become icons },
	publisher = {Harvard Business School Press,},
	year = {[2004]},
	address = {Boston, Mass. :},
	url = {https://bibliotheque.tbs-education.fr/Default/doc/SYRACUSE/3393047/how-brands-become-icons-the-principles-of-cultural-branding-douglas-b-holt}
}