TY  - BOOK
AU  - Diamond, Stephanie,
TI  - Digital marketing all-in-one for dummies 
T2  - For dummies
SN  - 9781119560258
AV  - HF5415.1265 .D53 2019
PY  - 2019///]
CY  - Hoboken, New Jersey
PB  - John Wiley & Sons, Inc.
KW  - B3 DM Paid & Social Advertising (BiM)
KW  - Internet marketing
N1  - Includes bibliographical references and index; Access restricted to authorized users and institutions
N2  - Unlock the value in online marketing A well-executed digital marketing plan is a proven component of success in business, and Digital Marketing All-In-One For Dummies covers everything you need to build and implement a winning plan. Whether you're a novice in the online space or an expert marketer looking to improve your digital ROI, this book has easy-to-absorb tips and insights that will turn online prospects into loyal customers. This book compresses the essential information on 8 topics, so you have all the information you need and none of what you don't. You'll learn social media marketing, marketing to millennials, account-based marketing, influencer marketing, content marketing strategies, and more! -Use targeted, measurable marketing strategies to promote brands and products -Increase brand awareness, customer acquisitions, and audience engagement -Measure what your online traffic is worth and improve ROI on digital marketing -Develop a solid digital marketing plan and put it to work for your brand From SEO and SEM to brand awareness and why you need it, Digital Marketing All-In-One For Dummies will help you level up your digital marketing game and avoid the common mistakes that might be holding your business back
UR  - https://bibliotheque.tbs-education.fr/Default/doc/SYRACUSE/3393846/digital-marketing-all-in-one-for-dummies-stephanie-diamond
ER  -