: learn search engine optimization with smart internet marketing strategies Clarke, Adam (Google certified professional) creator author. text deu 2023 Expanded & updated. monographic eng Eng lis h

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247 pages : illustrations ; 23 cm SEO 2025 – Beginner to Advanced is a newly updated guide (August 2025) to search engine optimisation, covering everything from fundamentals to advanced strategies. It explains Google’s algorithms, keyword research, local SEO, link building, and how to adapt to the latest core updates (March and June 2025). The book also addresses the impact of AI tools such as ChatGPT and Google Gemini on search, showing how businesses can appear in AI results as well as traditional rankings. With step-by-step checklists, case studies, and tutorials, it offers practical techniques to safeguard sites from algorithm changes, recover from penalties, and build effective links. A bonus chapter introduces pay-per-click advertising with Google Ads. Positioned as one of the most comprehensive SEO handbooks available, it aims to give readers the knowledge and tools to rank highly, stay ahead of updates, and attract more customers online. / Adam Clarke. "Free SEO checklist & video tutorials" --Cover. Web search engines Web site development Internet marketing Google 9798345824672 YEP 230215 20260512150052.0 990234191670107026 eng