Marshall, Perry S. creator author. Todd, Bryan author. Rhodes, Mike 1970- author. text cau 2020 Sixth edition. monographic eng Eng lis h "The sixth edition introduces revised, expanded, and new chapters covering Enhanced Campaigns, Google Ads Express, Google's Product Listing Ads, and more. Changes in Big Data advertising are also revealed and expanded sections and necessary updates have been added throughout. Topics include: bidding strategies using remarketing lists for search ads, new ad extension features, and automation capabilities using scripts"-- / Perry Marshall, Bryan Todd, Mike Rhodes. Includes index. Internet advertising Web search engines Google HF6146.I58 9781613084304 2020045558 DLC 201014 20260512150137.0 21761328 eng