TY  - BOOK
AU  - Marshall, Perry S.,
AU  - Todd, Bryan
AU  - Rhodes, Mike
TI  - Entrepreneur magazine's ultimate guide to Google Ads
SN  - 9781613084304
AV  - HF6146.I58 
PY  - 2020///]
CY  - Irvine, CA
PB  - Entrepreneur Press
KW  - B3 DM Paid & Social Advertising (BiM)
KW  - Internet advertising
KW  - Web search engines
KW  - Google
N1  - Includes index
N2  - "The sixth edition introduces revised, expanded, and new chapters covering Enhanced Campaigns, Google Ads Express, Google's Product Listing Ads, and more. Changes in Big Data advertising are also revealed and expanded sections and necessary updates have been added throughout. Topics include: bidding strategies using remarketing lists for search ads, new ad extension features, and automation capabilities using scripts"--
ER  -