02626cam a2200325 i 4500 12434067 20260512150334.0 220112s2022 txua b 001 0 eng 2021062758 9781637740798 (hardcover) 1637740794 9781637740804 (ebook) 99992330378 (OCoLC)on1273670721 (CaBVaU)12434067 DLC eng DLC rda NhCcYME UtOrBLW English pcc HF5415 .R56653 2022 Roetzer, Paul, 1978- author. Marketing artificial intelligence : AI, marketing, and the future of business / Paul Roetzer with Mike Kaput. Dallas, TX : Matt Holt Books, [2022] 240 pages : illustrations ; 24 cm Includes bibliographical references and index. Artificial intelligence is projected to generate trillions of pounds in value for businesses and the wider economy, yet many marketers still struggle to grasp what it is and how it can be applied effectively in their work. The reality is that AI has the potential to transform everything. While AI-driven marketing technologies may never fully deliver the science-fiction vision of autonomous, self-improving systems, even modest applications of AI can significantly enhance productivity, efficiency and overall performance. Paul Roetzer, Founder and CEO of the Marketing AI Institute, and Mike Kaput, its Chief Content Officer, combine their expertise to demonstrate how marketers can embrace AI and turn it into a genuine source of competitive advantage. Marketing Artificial Intelligence draws on years of research and dozens of interviews with practitioners, executives, engineers and entrepreneurs. Roetzer and Kaput set out both the current potential of AI and a near future in which marketers and machines collaborate to deliver personalised campaigns of unprecedented sophistication with remarkable simplicity. As the volume of data grows exponentially, marketers’ ability to cut through the noise and turn information into actionable intelligence remains constrained. This book shows you how to make overcoming that challenge your superpower. Marketing Artificial Intelligence is a practical blueprint for understanding and applying AI, providing marketers with the knowledge and confidence to stay ahead in a rapidly changing industry. Marketing Technological innovations 1127 Artificial Intelligence 14147 Kaput, Mike, author. 25906 lcc 0 0 lcc 0 0 TBS TBS 2025-09-16 0 HF5415 ROE B05637 2025-09-16 1 2025-09-16 1 4957 4957