: AI, marketing, and the future of business Roetzer, Paul 1978- creator author. Kaput, Mike author. text bibliography txu 2022 monographic eng Eng lis h

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240 pages : illustrations ; 24 cm Artificial intelligence is projected to generate trillions of pounds in value for businesses and the wider economy, yet many marketers still struggle to grasp what it is and how it can be applied effectively in their work. The reality is that AI has the potential to transform everything. While AI-driven marketing technologies may never fully deliver the science-fiction vision of autonomous, self-improving systems, even modest applications of AI can significantly enhance productivity, efficiency and overall performance. Paul Roetzer, Founder and CEO of the Marketing AI Institute, and Mike Kaput, its Chief Content Officer, combine their expertise to demonstrate how marketers can embrace AI and turn it into a genuine source of competitive advantage. Marketing Artificial Intelligence draws on years of research and dozens of interviews with practitioners, executives, engineers and entrepreneurs. Roetzer and Kaput set out both the current potential of AI and a near future in which marketers and machines collaborate to deliver personalised campaigns of unprecedented sophistication with remarkable simplicity. As the volume of data grows exponentially, marketers’ ability to cut through the noise and turn information into actionable intelligence remains constrained. This book shows you how to make overcoming that challenge your superpower. Marketing Artificial Intelligence is a practical blueprint for understanding and applying AI, providing marketers with the knowledge and confidence to stay ahead in a rapidly changing industry. / Paul Roetzer with Mike Kaput. Includes bibliographical references and index. Marketing Technological innovations Artificial Intelligence HF5415 .R56653 2022 9781637740798 1637740794 2021062758 DLC 220112 20260512150334.0 12434067 eng