TY  - BOOK
AU  - Roetzer, Paul,
AU  - Kaput, Mike,
TI  - Marketing artificial intelligence : : AI, marketing, and the future of business 
SN  - 9781637740798
AV  - HF5415 .R56653 2022
PY  - 2022///]
CY  - Dallas, TX
PB  - Matt Holt Books
KW  - Marketing
KW  - Technological innovations
KW  - Artificial Intelligence
N1  - Includes bibliographical references and index
N2  - Artificial intelligence is projected to generate trillions of pounds in value for businesses and the wider economy, yet many marketers still struggle to grasp what it is and how it can be applied effectively in their work.

The reality is that AI has the potential to transform everything.

While AI-driven marketing technologies may never fully deliver the science-fiction vision of autonomous, self-improving systems, even modest applications of AI can significantly enhance productivity, efficiency and overall performance.

Paul Roetzer, Founder and CEO of the Marketing AI Institute, and Mike Kaput, its Chief Content Officer, combine their expertise to demonstrate how marketers can embrace AI and turn it into a genuine source of competitive advantage.

Marketing Artificial Intelligence draws on years of research and dozens of interviews with practitioners, executives, engineers and entrepreneurs. Roetzer and Kaput set out both the current potential of AI and a near future in which marketers and machines collaborate to deliver personalised campaigns of unprecedented sophistication with remarkable simplicity.

As the volume of data grows exponentially, marketers’ ability to cut through the noise and turn information into actionable intelligence remains constrained. This book shows you how to make overcoming that challenge your superpower.

Marketing Artificial Intelligence is a practical blueprint for understanding and applying AI, providing marketers with the knowledge and confidence to stay ahead in a rapidly changing industry
ER  -