02721cam a2200337 i 45000010009000000050017000090080041000260100017000670200031000840200015001150200027001300240016001570350024001730350021001970400041002180410012002590420008002710500025002791000035003042450118003392640043004573000040005005040051005405201558005916500048021496500035021977000033022329420008022659520095022739990015023681243406720260512150334.0220112s2022    txua     b    001 0 eng    a  2021062758  a9781637740798q(hardcover)  a1637740794  z9781637740804q(ebook)  a99992330378  a(OCoLC)on1273670721  a(CaBVaU)12434067  aDLCbengcDLCerdadNhCcYMEdUtOrBLW  aEnglish  apcc00aHF5415b.R56653 2022  aRoetzer, Paul,d1978-eauthor.10aMarketing artificial intelligence b: AI, marketing, and the future of business c/ Paul Roetzer with Mike Kaput. 1aDallas, TX :bMatt Holt Books,c[2022]  a240 pages :billustrations ;c24 cm  aIncludes bibliographical references and index.  aArtificial intelligence is projected to generate trillions of pounds in value for businesses and the wider economy, yet many marketers still struggle to grasp what it is and how it can be applied effectively in their work.

The reality is that AI has the potential to transform everything.

While AI-driven marketing technologies may never fully deliver the science-fiction vision of autonomous, self-improving systems, even modest applications of AI can significantly enhance productivity, efficiency and overall performance.

Paul Roetzer, Founder and CEO of the Marketing AI Institute, and Mike Kaput, its Chief Content Officer, combine their expertise to demonstrate how marketers can embrace AI and turn it into a genuine source of competitive advantage.

Marketing Artificial Intelligence draws on years of research and dozens of interviews with practitioners, executives, engineers and entrepreneurs. Roetzer and Kaput set out both the current potential of AI and a near future in which marketers and machines collaborate to deliver personalised campaigns of unprecedented sophistication with remarkable simplicity.

As the volume of data grows exponentially, marketers’ ability to cut through the noise and turn information into actionable intelligence remains constrained. This book shows you how to make overcoming that challenge your superpower.

Marketing Artificial Intelligence is a practical blueprint for understanding and applying AI, providing marketers with the knowledge and confidence to stay ahead in a rapidly changing industry. 0aMarketing xTechnological innovations91127 0aArtificial Intelligence914147  aKaput, Mike,eauthor.925906  2lcc  00102lcc4070aTBSbTBSd2025-09-16l0oHF5415 ROEpB05637r2025-09-16t1w2025-09-16y1  c4957d4957