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    <subfield code="a">Who this book is for &#x2014; What business leaders need to know &#x2014;
Basic terminology in artificial intelligence &#x2014; The machine intelligence continuum &#x2014; The promises of artificial intelligence &#x2014; The challenges of artificial intelligence &#x2014; Designing safe and ethical AI &#x2014;

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Build an AI-ready culture &#x2014; Invest in technical talent &#x2014; Plan your implementation &#x2014; Collect and prepare data &#x2014; Build machine learning models &#x2014; Experiment and iterate &#x2014;

AI for enterprise functions &#x2014;
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Applied Artificial Intelligence is a practical guide that shows how to harness machine learning to improve productivity and drive innovation. Rather than technical detail or speculation, it focuses on leading successful AI initiatives: choosing the right opportunities, building effective teams, running strategic experiments, and designing solutions that benefit both organisations and society.

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