02268nam a22002654i 4500 991061425871506706 20260512130658.0 250825s2025 xxka|||| |||||0|| 0 eng|c 9781292738086 ES-BaUB English rda ES-BaUB English Chaffey, Dave 1963- author Digital marketing / Dave Chaffey, Fiona Ellis-Chadwick with Majd Abedrabbo Ninth edition Harlow, England : Pearson Education Limited, 2025 xxvii, 548 pages: illustrations in color ; 27 cm Title in previous editions: "Internet Marketing: Strategy, Implementation and Practice" and "Digital Marketing: Strategy, Implementation and Practice". Inclou referències bibliogràfiques, índex i glossari Part 1 — Digital marketing fundamentals — Introducing digital marketing — Online marketplace analysis: micro-environment — Digital customer behaviour Part 2 — Digital marketing strategy development — Digital marketing strategy — Digital branding and the marketing mix — Data-driven relationship marketing using digital platforms Part 3 — Digital marketing: implementation and practice — Delivering the digital customer experience — Campaign planning for digital media — Marketing communications using digital media channels — Evaluation and improvement of digital channel performance. Explore how to create effective digital marketing strategies with this student-focused textbook. Digital Marketing by Chaffey and Ellis-Chadwick is a comprehensive guide that bridges theory and practice. Learn how digital data and analytics transform communication, personalize marketing, and consider privacy and security. This book combines academic models and practical skills to prepare you for the digital marketing world. Gain insights into how to assess using generative AI tools in marketing for impact. This edition includes a Companion Website: https://media.pearsoncmg.com/intl/ema/ema_uk_he_chaffey_digmark_9/cw/index.php Digital Marketing 25727 Ellis-Chadwick, Fiona author 21683 Abedrabbo, Majd, author 25911 lcc 0 0 lcc 0 0 TBS TBS 2025-09-17 1 HF5415.1265 CHA B07706 2025-12-11 2025-11-11 2025-11-11 1 2025-09-17 1 4959 4959