02761nam a2200373 i 4500 991025533514107026 UkOxU 20260512145753.0 m o d | cr#cnu|||||||| 230503s2023 enka ob 001 0 eng d 9781032329239 (MiAaPQ)EBC7169177 (Au-PeEL)EBL7169177 (OCoLC)1357018342 (NjHacI)9925945571300041 (CKB)25945571300041 (EXLCZ)9925945571300041 MiAaPQ eng rda pn MiAaPQ MiAaPQ English HD60 .H693 2023 Howaniec, Honorata author 25913 Corporate social responsibility and marketing ethics : the effects of value-based marketing on consumer behaviour / Honorata Howaniec. Abingdon, England : Routledge, 2023. 225 pages : illustrations, charts, tables (black and white) ; 24 cm. Routledge Studies in Marketing Series Includes bibliographical references and index. Corporate social responsibility: genesis and the role of ethics in shaping the concept — The essence of corporate social responsibility — Social responsibility and value-based marketing — Shaping value-based marketing — Value creation in practice — social responsibility as an element of enterprise value; research results. Changes in the economy and greater competition force us to adapt our business practices and to take greater account of the needs of consumers and the social problems they care about. Consumers are placing an increasing weight on the social responsibility of the organisations they choose to purchase from and associate with, and businesses must adopt corporate social responsibility (CSR) practices into their marketing strategies. This book demonstrates the concept of CSR and how it is included as an element of value-based marketing. Using research from the Polish market, the author explores the concept of value-based marketing, how organisations are implementing CSR, and analyses the effect on consumer behaviour. It examines consumer awareness of CSR practices and the effect this has on their purchasing decisions and brand loyalty, making the argument that disregarding CSR can be detrimental to businesses success and profit. Providing both empirical and theoretical perspectives, this book will be a useful reference for scholars and upper-level students across business disciplines including marketing, CSR, and business ethics. Social responsibility of business 2683 Marketing Moral and ethical aspects 23367 Consumer behavior 997 lcc 0 0 lcc 0 0 TBS TBS 2025-09-17 0 HD60 HOW B05703 2025-09-17 1 2025-09-17 1 4961 4961