03540nam a2200325 i 4500001001300000003000600013005001700019008004100036010001500077020001800092020001800110035002100128040006100149041001200210042000800222050002400230100004000254245014500294250002000439264003400459300004600493504005100539505119400590520124401784650004103028650004303069655001703112700003303129700005203162ocn958962735OCoLC20260512145801.0160916s2017    nyua     b    001 0 eng    a2016029976  a9781138648081  a9781138648098  a(OCoLC)958962735  aDLCbengerdacDLCdOCLCOdOCLCFdOCLCOdLTSCAdYDXdUOH  aEnglish  apcc00aHF5415b.M8348 2017  aMurphy, Patrick E.,d1948-eauthor.10aEthics in marketing b: international cases and perspectives c/ written and edited by Patrick E. Murphy, Gene R. Laczniak and Fiona Harris.  aSecond edition. 1aNew York :bRoutledge,c2017.  axii, 198 pages :billustrations ;c25 cm.  aIncludes bibliographical references and index.  aPart 1 — Background
— Foundational Perspectives for Ethical and Socially Responsible Marketing Decisions
— Advanced Perspectives for Ethical and Socially Responsible Marketing Decisions
— "Preserving the Venture" — A Sample Case Study with Frameworks and Ethical Analyses

Part 2 — Short Cases
— Just a Friendly Request
— Going Along to Get Along
— Casas Bahia
— Discount Drugstore: No Gifts Allowed?
— Reference Prices in Retailing: What is a Fair Comparison?
— Drug Testing in India
— Starbucks China: The World’s Priciest Cup of Coffee

Part 3 — Intermediate Cases
— Superior Services: Should Short Skirts Sell Software?
— Tough Decisions: Something to Snack On
— A Young Pharmacist’s Dilemma: Questionable Transactions
— PETA
— Zara & Fast Fashion
— The Co-operative Bank of the UK
— Counterfeits in Online Retailing: How They are Sold and What Can Be Done to Fight Back
— Montenegro Electronics, Ltd.

Part 4 — Long Cases
— The Coca-Cola Company: The Skinny on a Big Fat Problem
— Auchan (France)
— TOMS Shoes: One for One Movement
— Facebook in the Developed and Developing World
— VISA and FIFA: Everywhere You Want to Be?  aUnderstanding and appreciating the ethical dilemmas associated with business is an important dimension of marketing strategy. Increasingly, matters of corporate social responsibility are part of marketing's domain.

Ethics in Marketing contains 20 cases that deal with a variety of ethical issues such as questionable selling practices, exploitative advertising, counterfeiting, product safety, apparent bribery and channel conflict that companies face across the world. A hallmark of this book is its international dimension along with high-profile case studies that represent situations in European, North American, Chinese, Indian and South American companies. Well known multinationals like Coca Cola, Facebook, VISA and Zara are featured. This second edition of Ethics in Marketing has been thoroughly updated and includes new international cases from globally recognized organizations on gift giving, sustainability, retail practices, multiculturalism, sweat shop labor and sports sponsorship.

This unique case-book provides students with a global perspective on ethics in marketing and can be used in a free standing course on marketing ethics or marketing and society or it can be used as a supplement for other marketing classes. 0aMarketingxMoral and ethical aspects 0aMarketingxCase studiesvCase studies. 0aCase studies  aLaczniak, Eugene R.eauthor.  aHarris, Fiona J.q(Fiona Jane),d1967-eauthor.