@book{4963,
	author = {Hunt, Shelby D. and Vitell, Scott J.},
	title = {A general theory of marketing ethics},
	publisher = {Journal of Macromarketing},
	year = {1986},
	url = {https://journals-sagepub-com.hub.tbs-education.fr/doi/pdf/10.1177/027614678600600103}
}